ARTICLE

438,000 deaths – the number of American deaths-per-year caused by smoking

American Lung Association

$13 billion – the amount Big Tobacco spends on promotions and advertising.

If these numbers don't add up, pretend you're a Big Tobacco executive: more than 400,000 Americans are dying from smoking every year – that's a lot of customers to replace. That's why, despite promises to stop, Big Tobacco continues to court new teen smokers to become its "replacement generation."

We need your help to push back against Big Tobacco's youth marketing onslaught. A $50 dollar, tax-deductible donation will help us protect teens from Big Tobacco – and provide them with a future without cigarettes:

Just look at the marketing for Camel's new No. 9 cigarette – pink packaging, advertising in magazines popular with girls, and promotional giveaways including berry lip balm and cell phone jewelry. It's the latest in Big Tobacco's teen girl recruitment drive.

And when teens just give smoking a try, they're getting addicted quicker and finding it harder to stop. Big Tobacco has increased the amount of nicotine in cigarettes – it is their way to hook those they lure in.

But your American Lung Association is fighting back hard in trying to protect our children. In addition to our very active teen education and cessation programs, we're pushing Congress to give the U.S. Food and Drug Administration authority over tobacco products. This would restrict Big Tobacco's efforts to target children, including the Camel No. 9 "light and luscious" marketing you see here.

And one of the best ways to prevent children and teens from smoking is to increase the tax on cigarettes. We are working hard to convince Congress to pass a bill that would do exactly that (and would also provide health care to children). We've already helped pass a number of state-level cigarette tax increases – eight in 2007.

We don't have a $13 billion budget, but we do have something much more important: dedicated supporters like you. Please donate $50 dollars, and help us protect our children from Big Tobacco.

 

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